Dundee Law needed a new website, but needed one that was super-clear on their services. They needed their potential clients to be able to find the site and then find the relevant information quickly and effectively.
Project Description
Dundee Law is a law firm in the heart of the city of Dundee with a very strong, clear goal. They are pushing to eradicate poverty and homelessness with comprehensive, free legal advice to ensure that everyone can receive professional legal advice, no matter their financial circumstances. Built on a strong set of principles, the incredible team at Dundee Law is helping to transform their city, by representing those who normally could not afford legal advice.
Founded in 1994, their advice has helped people escape crippling debt, helped them overcome senseless loopholes in the benefits system to access what is rightfully theirs and keep hold of their houses when the odds seemed stacked against them. With no political intent, Dundee Law is working within the confines of the legal system to try to create a more equal society, where everyone is given a chance to thrive.
Once we were clear what we needed, they set about giving us options, which reflected our needs and business culture. They were patient with us-again a big help. Very easy to work with and is solution focused. We are continuing to work with – we are satisfied!
The Brief
Dundee Law needed a new website, but needed one that was super-clear on their services. They needed their potential clients to be able to find the site and then find the relevant information quickly and effectively.
Differentiating themselves between a ‘traditional law firm who charge for their services was an incredibly important factor. They also wanted to create good case studies in order that their clients could identify with their problems and know they could get in touch with similar.
And most importantly, they wanted ways for potential clients to get in touch as clearly and simply as possible. From the second people land on the site, they had to be able to click to get in touch with no issue, whether they are searching on mobile or desktop.
Deliverables
Web Design and Development – Dundee Law needed a way to build a website to increase their reach and let more people know about their services. They wanted a modern, fresh site that clearly showed what they did along with clear calls to action and an easy way for their potential clients to get in touch.
Digital Marketing and SEO – In order to target the right demographic for this, keywords were essential. As opposed to a high-ticket law firm where people pay for services, we had to ensure to target the other end of that spectrum.
Secure Managed Web Hosting – To ensure the new site ran as quickly as possible and that their information and their customer’s information was secure, Dundee Law took up our hosting product. With our daily backups and sterling customer service, Dundee Law never need to worry about losing business from their site going down.
Our Solution
When sitting down with new customers it is incredibly important to get a proper feel for what they are looking for, what the driving goal of the project is. We also want to make sure that the company is being represented properly with, not only the text on-screen but also the look and feel of the website.
The main differentiator with many sites we have done in the past is that this was not a for-profit site. This was targeting people who were looking for specific services without the means to be able to pay for them. This meant a lot of deep keyword research as the normal ‘Law Firm Dundee’ type keywords would not work.
Keywords always come from the discussions we have with the customer, whether they have ever heard of the concept or not, so after deep discussions, we were able to take the information they passed on and scrape Google to compile a comprehensive list of keywords specific to their services.
We also sat down to agree on what the site should contain. Dundee Law was very clear about ensuring not only that the site attracted those needing law advice without being able to pay for it, but that the potential clients felt safe, they felt recognised and could identify with previous clients, so they knew the service was for them.
For this, we agreed upon a beautiful looking case-studies page, where people could read why past clients had come to Dundee Law and what the outcomes had been. This helps cement the idea that potential clients have come to the right place. While many may be nervous about reaching out to lawyers for help, this page would help show the benefits and outcomes.
The other side of building this trust and openness was to build a comprehensive team page, where potential clients could see the faces of the people that could help them, to read about them and gain the trust that they were going to be helped by people that truly cared and that really know their stuff.
The final, very important factors were that there were incredibly strong calls to action all over the site, that it was as easy as possible for clients to get in touch no matter where they were. This ties into the site being equally as usable and friendly on mobile as many people in need may have a phone, but not have access to a desktop or laptop.
A clean, easy to navigate, site with clear calls to action, the Dundee Law site will help spread their good name throughout the region and help make it a better place to live.
To let Ossian Media analyse your business needs or existing site and see how we can make your site work for you, get in touch today and we can start discussing your digital needs.
