As Apple Maps expands its presence, now available on the web through a public beta (you can test it here), businesses have a fresh opportunity to enhance their local SEO and visibility. With 18.4% of global users using Safari, and this rising to 32.9% in the US, having an optimised Apple Maps listing is no longer optional but essential.
What’s New with Apple Maps?
Apple has released a browser-based version of Apple Maps, previously exclusive to iPhone users. This opens the door for more users to engage with local businesses via Apple Maps, making it crucial for companies to ensure their listings are updated and visible. For businesses serving specific local areas, this is an exciting chance to connect with potential customers.
Why Your Business Needs Apple Maps
Having your business listed on Apple Maps can significantly boost your local SEO. Apple Maps listings are not just visible on the Maps app but also through Siri, Calendar, and Messages, increasing your chances of being found in local searches. This improvement in visibility can lead to more foot traffic and engagement from local customers.
How to Get Listed on Apple Maps
Setting up your business on Apple Maps is simple through Apple Business Connect. Here’s a quick guide to get started:
- Sign in to Apple Business Connect: Visit businessconnect.apple.com and sign in using your Apple ID associated with your business. If you don’t have one, create it at appleid.apple.com.
- Choose Your Business Type: Whether you’re a small business or a larger enterprise, select the appropriate category for your business.
- Optimize Your Listing: Add important details like your business logo, cover photo, and key information to stand out in local searches. Your “Place Card” is the perfect way to present your business to potential customers.
- Add Showcase Promotions: Apple allows you to create “Showcases” that highlight promotions, special offers, or products for 30-day periods. This dynamic feature is a great way to keep your listing fresh and attract customer interest.
Tips to Optimize Your Apple Maps Listing
- Keep Your Information Up-to-Date: Ensure all your details, including your address, opening hours, and contact info, are accurate.
- Enhance with Visuals: Use a logo and cover photo to personalise your listing and attract attention. Add high-quality images that reflect your brand’s personality.
- Add a Strong About Section: Highlight your business’s unique selling points, such as being family-owned, local specialties, or any awards or recognition.
- Leverage Categories: Select the primary category and up to four additional categories that best describe your services. This helps Apple Maps match your business to relevant searches.
The Local SEO Impact
Being listed on Apple Maps improves your local SEO, helping your business appear in more local searches and reach new customers. In addition to Apple Maps, ensuring your business is listed in other relevant local directories further enhances your online presence.
Final Thoughts
The expansion of Apple Maps into the web space is a major opportunity for local businesses to get in front of more customers. At Ossian Media, we can help you navigate these new digital opportunities and boost your business’s visibility.
Need help setting up or optimising your Apple Maps listing? Contact us today!
